Advertisement for toremifene

civil liability for false advertisement

today advertisement is an important part of all businesses. using false information in these advertisements are always targeting consumers and rival traders. no doubt in these circumstances consumers need to be protected, however, it is not clear what kind of support and protection can be afforded for consumers and how they can be compensated? can they terminate the contract, or they have to ke...

Sulfation of 4-hydroxy toremifene: individual variability, isoform specificity, and contribution to toremifene pharmacogenomics.

Toremifene (TOR) is a selective estrogen receptor modulator used in adjuvant therapy for breast cancer and in clinical trials for prostate cancer prevention. The chemical structure of TOR differs from that of tamoxifen (TAM) by the presence of a chlorine atom in the ethyl side chain, resulting in a more favorable toxicity spectrum with TOR. In addition, some patients who fail on TAM therapy ben...

Factor Modeling for Advertisement Targeting

We adapt a probabilistic latent variable model, namely GaP (Gamma-Poisson) [6], to ad targeting in the contexts of sponsored search (SS) and behaviorally targeted (BT) display advertising. We also approach the important problem of ad positional bias by formulating a one-latent-dimension GaP factorization. Learning from click-through data is intrinsically large scale, even more so for ads. We sc...

Adaptive Targeting for Online Advertisement

An Online Algorithm for Programmatic Advertisement Placement in Supply Side Platform of Mobile Advertisement

Smartphone applications are emerging as popular media for promoting one’s products through in-app advertisements. Today, there are a number of organizations, known as supply-side-platforms (SSP), who aggregate and auction these ad-spaces from different suppliers/publishers. Advertisers (or their intermediaries) place bid for these spaces based on different relevance criteria (e.g., the location...